The eighth International Salone del Gusto

The eighth International Salone del Gusto will be held in Turin, Italy, at the Lingotto Fiere exhibition
center on October 21-25, together with Terra Madre, the world meeting of food communities.
These two biennial events, though different in character, have by now become two inseparable and
interconnected halves, in constant dialog with each other.

The international market and exhibition is not only about showcasing quality artisan food and wine
production – it also has a strong educational focus, with emphasis on raising awareness and stimulating
debate. It is held parallel to and in close contact with Terra Madre, the world meeting of food
communities. Terra Madre brings together protagonists from the food and agricultural production
sectors of 150 countries who are committed to defend and promote production models that respect the
environment, safeguard natural resources and biodiversity, and advocate social justice.
The International Salone del Gusto 2010 is organized by the Piedmont Regional Authority, the City of
Turin and Slow Food; official sponsors are Lurisia, Consorzio per la Tutela dell’Asti DOCG, Lavazza,
Consorzio del Parmigiano-Reggiano, Intesa Sanpaolo and Pasta Garofalo.
Terra Madre is realized thanks to the efforts of the Italian Ministry of Agriculture, Food and Forestries,
the Cooperation for Development Department of the Italian Foreign Ministry, the Piedmont Regional
Authority, the City of Torino and Slow Food in collaboration with Fondazione CRT, Compagnia di San
Paolo, Associazione delle Fondazioni delle Casse di Risparmio Piemontesi and Coldiretti Piemonte.
The theme of the 2010 edition of the Salone del Gusto is expressed by two words, food and places, put
into relation by two commonly used signs, + and =. What does this mean?
It means that there could be no food without the places it comes from, food which is expression of the
land, of the climate, and of human capabilities; that it is through food that each place expresses its
distinctive, recognizable characteristics. Food as edible and concrete part of our identity, as the element
that shapes the landscape, as an expression of culture. Places here mean the territory that belongs to the
people who were born there or live there now, that take care of their space and know it well.
Place in its plural form though: to highlight the diversity of spaces, cultures, knowledge, cultivations,
practices. The cultural layers present us a contemporary – gastronomic – reality in its continuous
development between past and present. Places also as sites of exchange, because there can be no identity
without relation to and confrontation with the other. A new geography of the planet is thus sketched
out, a map of food, its colors and tastes.
The exhibition space of the Salone del Gusto will be organized in a new way this year, according to
territories: there are no more theme lanes or separate spaces for the Presidia, instead every region or
country will present its own products, projects and cuisine.
In coherence with their general concern for the environment, Salone del Gusto and Terra Madre 2010
continue with their long-standing commitment towards a reduced environmental impact. The
initiatives developed by the Industrial Design Department of the Turin Polytechnic and Slow Food, in
collaboration with the University of Gastronomic Sciences, are based on sustainable and efficient
planning for everything from venue fixtures, transport of goods, communication and waste
management to water and energy use.
Numbers for Salone del Gusto
Exhibitors 2008
335 stands – Italy
97 stands – International
Total: 432 stands
171 booths – Italy
17 booths – International
Total: 188 booths
Presidia 2008
161 Italian Presidia and 96 International Presidia from 46 countries
Dimensions 2008
17.557 sq m commercial space
16.212 sq m space dedicated to didactic and educational activities and tastings
In total the Salone del Gusto will cover a space of 62.349 sq m
Events of the 2010 program
128 Taste Workshops
14 Theaters of Taste
24 Dinner Dates
12 Meetings with the Makers and Memory Workshops
27 Didactic paths for children: Food and Places
50 Didactic activities: Speak as you eat
10 Meetings with the Terra Madre food communities within Speak as you eat
23 Conferences of the Salone 2010
5 days of Slow Food on Film screenings

Terra Madre
Numbers, history and key concepts
The fourth world meeting of Terra Madre food communities will be held in Turin on October
21-25, 2010, parallel to the International Salone del Gusto. Terra Madre, launched by the Slow
Food association in 2004, is a network of people that all over the word cultivate, transform,
trade and cook, committed to strengthen local, traditional and sustainable production models.
Terra Madre represents a different and more complex understanding of the quality of food
products, taking into account environmental resources, the sensory characteristics of food
products, the dignity of workers and the health of consumers.

Terra Madre introduces a new protagonist in the field of food production: the food community.
The future of agriculture lies in the hands of many people with diverse but interconnected
competences: cooks, farmers, fishermen, wild food gatherers, breeders, scientists and others
still. The traditional knowledge of food producers is bolstered by the activities of great chefs
who help through their creativity to promote products and regions. Added to this are the
official sciences with a large international contingent of researchers and university lecturers, all
committed to a constructive dialog with the food communities to consolidate the encounter
between traditional and modern knowledge, in mutual recognition of values and functions.
Since 2004, the food communities of Terra Madre have been meeting in Turin, Italy, every two
years.

Terra Madre 2008 in numbers
In 2008 Terra Madre has brought together in Turin
1650 food communities from all five continents
4000 farmers, breeders, fishermen and artisan food producers
153 countries of origin
800 cooks
300 university lecturers and representatives
1000 students
210 musicians

The activities of the Terra Madre network
Terra Madre gains its vital energy from the meetings of the food communities that also take
place on a national level, for example in Argentina, Belorussia, Brazil, Ethiopia, Ireland and the
Netherlands.
The communities, conscious of their common destiny, are also always ready for actions of
solidarity towards those that find themselves in difficulty, as in the case of Hurricane Katrina or
the Tsunami that recently devastated Robinson Crusoe Island in Chile.December 10, 2009,
marking also the 20th anniversary of the Slow Food association, saw the first Terra Madre Day,
a collective event on a global scale celebrating local, sustainable quality food with over 1000
local events: 600 in Europe, 120 in Nord and Central America, 105 in South America, 92 in
Africa, 66 in Asia and the Middle East and 21 in Oceania.

The four editions of Terra Madre
Terra Madre 2004 introduced the food communities to the world, and it was also the moment in
which the communities themselves became aware of their own potential. Terra Madre 2006
revolved around the key concept of the relationship between the agricultural world and the
world of academia, called in to help find effective solutions for the great problems of our time.
The 2008 event focused on young people and witnessed the establishement of the Youth Food
Movement: sign of the importance of the next generations for the future of agriculture.

New in 2010

Cultural and linguistic diversity will take center stage this year, and thus also the protection of
ethnic minorities and indigenous languages, and the recognition of the value of oral traditions
and memory. The opening ceremony of the 2010 meeting will include representatives of some
of the most important indigenous communities in the world, speaking to the audience in their
mother tongue. The workshops throughout the event are dedicated to a deeper engagement
with various topics that are crucial for the future of agriculture and the Planet such as
biodiversity, renewable energies and traditional knowledge. At the official closing ceremony a
programmatic document will be presented with the proposals of the network for a sustainable
future.

Terra Madre is realized thanks to the efforts of the Italian Ministry of Agriculture Food and Forestries,
the Cooperation for Development Department of the Italian Foreign Ministry, the Piedmont Regional
Authority, the City of Torino and Slow Food in collaboration with Fondazione CRT, Compagnia di San
Paolo, Associazione delle Fondazioni delle Casse di Risparmio Piemontesi and Coldiretti Piemonte.

Ufficio Stampa/Press Office Salone del Gusto – Terra Madre