FSA: White's goes for traffic lights

Northern Ireland-based company White’s is the first cereal processor in the UK to adopt the Food Standards Agency’s (FSA) front of pack traffic light labelling scheme on its Speedicook product
range. The news was announced by FSA Deputy Chair Ian Reynolds, at a reception attended by Health Minister Michael McGimpsey, Member of the Legislative Assembly, at Stormont.

The labelling system uses traffic light colours to give at-a-glance information to consumers on the amounts of fat/saturated fat/sugar/salt contained in a food. A red light means that the
product contains a high amount, an amber light meaning medium and a green light meaning low.

White’s is the fifth Northern Ireland food manufacturer to begin using the Agency’s signpost labelling scheme on the front of their products. Moy Park, Avondale Foods, Mash Direct and Tasty
Foods began using the system earlier this year.

Commenting on the announcement, Director of FSA Northern Ireland Morris McAllister said: ‘We are delighted that White’s Speedicook range of products will soon carry the traffic light colours.
This really demonstrates that Northern Ireland food manufacturers are leading the way in adopting the traffic light labelling scheme.

‘The introduction of front of pack traffic light colour coding should bring three main benefits: make it easier for consumers to eat more healthily, encourage consumers to look for and demand
healthier foods, and provide businesses with an incentive to produce foods that are lower in salt, fat and sugar.’