Olympic Hopefuls presented with new video cameras
London -Atos Origin, the worldwide IT partner for the International Olympic Committee and Panasonic, the official worldwide Olympic partner in the Audio and Video Equipment category,
have joined forces in an initiative to provide 16 British Olympic hopefuls with video cameras to support their training programmes.
The first group of cameras were presented to four aspiring athletes – Craig Pickering, Georgina Harland, Nick Woodbridge and Justin Marks at a recent event at the University of Bath.
Improvements in specialist software and immediate playback clearly demonstrate how technology can help to achieve better results in elite sport. These four athletes will explain how they
believe the use of video analysis will help boost their performance and chance of a wining a medal at their next Olympic Games.
«Video analytics is proven to make a real difference to an athlete’s performance,» said Craig Pickering. «I am grateful to Atos Origin and Panasonic for the use of this camera
and together with my coach, will use the video analysis to see how I can gain the extra hundredths of a second that can make the difference between winning and not winning a medal.»
The 16 chosen athletes are all members of the Olympic Champion and Challengers Bursary Scheme, which Atos Origin set up in 2005 to provide long-term financial and practical support for UK
sporting hopefuls in the run up to the Olympic and Paralympic Games in Beijing (2008), Vancouver (2010) and London (2012).
This latest initiative builds on Panasonic’s Technical Partnership with the cycling, sailing and rowing teams, whose performance coaches have already received similar cameras and are using them
to provide instant feedback at training events and for further analysis back at base.
«We are delighted that, together with Panasonic, we are able to provide our 12 Challengers and our four sponsored athletes with the latest technology to support their training
programme,» said Keith Wilman, CEO at Atos Origin. «We are committed to supporting young talent both within our own business and to these Olympic hopefuls. We wish them every
success in the Games.»
David Bonney, Advertising & Sponsorship Manager, Panasonic UK, commented «We know how valuable a video camera can be in helping an athlete’s performance. At the Torino 2006 Olympic
Winter Games, we provided Shelley Rudman with a video camera, which was used at last minute training sessions. Through analysis of this footage, Shelley’s coach was able to give her feedback
and correct faults which enabled her to shave seconds off her time and receive a Silver medal. We hope it will be of similar benefit to these Olympic hopefuls.»