Heineken confirms site of new South African brewery

Amsterdam – Heineken NV announced today that it will build its new South African brewery in the Sedibeng area between Vereeniging and Alberton, south of Johannesburg.

Commenting on the announcement, Heineken’s Regional President for Africa and Middle East, Tom de Man said: «The location of the brewery was a difficult decision based on far more than
just geology, geography and infrastructure. We are also very aware that southern Johannesburg is an area that will benefit enormously from new commercial investment, which will in turn assist
and enable social and economic progress in the whole area. We, our partners Diageo and our local joint venture business brandhouse consider ourselves part of that process.»

As announced on 7 March 2008, Heineken and Diageo will construct and operate the brewery which will be owned 75% by Heineken and 25% by Diageo.

The Sedibeng brewery site on R59 covers 80 hectares. The brewery itself will have an initial capacity of 3 million hectolitres, with the built-in flexibility to expand. It will brew a range of
Heineken and Diageo brands including Heineken and Amstel.

Work is already underway on the site and construction is expected to be completed by the end of 2009. A local Heineken management team with significant experience in brewery construction in
other markets will oversee the entire process.

Johan Doyer, General Manager of the brewery, commented: «Having built 17 breweries, including 4 in Africa in the last 15 years, we fully understand the great opportunities as well as the
potential challenges along the way. We are absolutely confident that everything is in place to ensure the successful, on time delivery of the project.»

It is anticipated that the brewery will initially create approximately 225 new, permanent jobs at all levels and a considerable number of new, service-related outsourcing opportunities.
Heineken will provide technical training for South African personnel in South Africa and abroad.

The brewery project has been strongly supported by central and local government, in particular, the Department of Trade & Industry, Gauteng Department of Agriculture, Conservation and
Environment (GDACE), Gauteng Economic Development Agencies and Ekurhuleni and Midvaal local councils.

The Mayor of Midvaal, Alderman Marti Wenger, says: «We are extremely pleased that Heineken and their partner Diageo have chosen our Midvaal region for the construction of their new
brewery. Besides being a very large financial investment it is also a welcome and very positive one for southern Johannesburg, which will create much needed employment and technical skills
training for our people. We look forward to working with them to achieve this goal.»

The second site considered as a potential location for the brewery, in Ekurhuleni near the R21, at the Northeast of Johannesburg, is still under consideration for other operations.

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