Heineken N.V. raises full year profit forecast due to strong organic net profit growth in third quarter

Amsterdam, 28 October 2009 – Heineken N.V. today issued its trading update for the third quarter of 2009. Organic EBIT (beia) grew in the mid teens thanks to strong pricing, improved
sales mix and aggressive cost cutting, offsetting lower volume due to the global recession.

• EBIT (beia) grew by double digits, despite an adverse currency effect
• Heineken increases its forecast for organic net profit (beia) growth to low double digit for the full year 2009, versus a previous forecast of at least high single
  digit
• Revenue declined 3.9%, organically revenue was down 0.4%
• Organically, consolidated beer volume decreased 4.7% totalling 35.3 million hectolitres, an improvement versus the trend in the first half year
• Volume development of the Heineken brand in the premium segment outperformed again the Group’s beer volume, and totalled 6.8 million hectolitres, or
  -2.7%
• The Total Cost Management (TCM)  programme delivered cost savings as planned, with the closures of 4 breweries and three malteries announced during September and
  October
• Heineken in the UK continued to gain market share and further reduced costs in the third quarter

Revenue totalled EUR4,070 million, down 0.4% organically. The positive price and mix effect (+2.6%), almost fully compensated for the lower volume effect (-3.0%). The
adverse effect of currencies on revenue amounted to 4.9%.

Results

EBIT (beia) grew organically in the mid teens in the third quarter, driven by improved pricing and sales mix and cost savings, despite lower volume. Reduction in personnel,
energy and water expenses and efficiencies in marketing were key drivers of the performance. First time consolidation had a limited but positive contribution, whilst weaker currencies affected
EBIT by EUR36 million.

The TCM programme is on track. In the third quarter, further cost reductions were achieved through the closure of breweries in France and Spain. Heineken announced plans
to close a further four breweries (2 in Russia, 1 in UK and 1 in Finland) and 3 malting plants in Romania, generating future savings. Lower costs were also realised in the European wholesale
business.

Exceptional items in the quarter amounted to EUR45 million at EBIT level and are related to brewery closures in Western and Central Europe.

Outlook

Following the positive development of our financial performance in the third quarter and given the current trading, Heineken increases its forecast for organic net profit
(beia) growth for the full year 2009 to low double digit, versus a previous forecast of at least high single digits.

Net profit (beia) in 2009 may still be slightly lower than in 2008, due to weaker currencies in the second half of the year and the negative contribution of first time
consolidation in the first half.

Heineken will continue to focus on investing in its key brands and pursue its TCM cost cutting programme, in order to drive profitability and ensure higher cash
generation. 

Due to the planned brewery closures and the quick roll out of the TCM programme, Heineken expects exceptional costs of EUR130-150 million in 2009 at EBIT level, of which
approximately two thirds will be non-cash.

As communicated previously, Heineken expects an average tax rate of 26-27% for 2009.

Beer volumes development

In the third quarter, consolidated beer volume was 4.1% lower. Africa continues to show organic volume growth, albeit at a slower pace than in the first half. In Europe, Asia and the
Americas, volume continues to be under pressure as a result of the global economic conditions, which also result in consumers trading down to low-margin private label beers, a segment in which
Heineken does not seek to compete.  

Volume performance of the Heineken brand in the international premium segment outperformed once again the group’s beer volume. Lower volumes in USA, Spain and Russia offset the strong
growth of the brand in France, South Africa and Asia.

The volume trend in Western Europe improved in the third quarter, also helped by favourable weather in Southern Europe. Improvement is visible in France, Portugal, the Netherlands and the
UK. Heineken in UK further increased market share in beer and cider, now around 29%.

Organically volume in Central and Eastern Europe developed broadly in line with the first half of 2009. Volumes in Greece, Poland and Austria performed better than the regional average,
whilst Russia performed below average, driven partly by the SKU rationalisation, started in the first half of 2009.

In Africa, volumes grew 4.3% thanks to strong performances in the Middle East, the Congo region and the export operations. In Nigeria, volume was mid single digit lower, due to adverse
market circumstances in July and August. The Heineken brand posted growth of 5.2% in the region.

The organic volume performance in the Americas remains in line with the first half of the year, affected by the challenging consumer environment in North America. In the USA, depletions
of the Mexican portfolio grew faster than in the first half of 2009, whilst depletions of the Dutch portfolio declined in the high single digits.

Consolidated beer volume in Asia was 2.7% lower, affected by lower volume in Indonesia and our export activities, which were only partially compensated by better volumes in Taiwan and New
Caledonia.

Group beer volume  in Asia – i.e. including 100% of the volume of our licenses operations and  joint venture in the region – was flat, thanks to the strong performances in
Vietnam, Laos, Cambodia. United Breweries, the market leader in India, posted another strong quarter, with double-digit volume growth. The Heineken brand in Asia grew 6.3% in the
quarter.

Financial structure

Heineken’s focus on cash generation (Hunt for Cash 2 Programme) and reduction of net debt continues. On 1 October 2009, Heineken placed EUR400m 7-year Notes, interest rate 4.625%, as part
of its EMTN programme, further improving the maturity profile of long term-debt.

Heineken N.V. agenda

Financial results for the full year
2009                                  23
February 2010

Trading update for the first quarter
2010                               
21 April 2010

AGM
2009                                                                         22
April 2010

Quotation ex-final dividend
2009                                          
26 April 2010

Final dividend 2009
payable                                                 29
April 2010

Heineken will host an analyst and investor conference call in relation to this trading update today at 10:00am CET/ 9.00 GMT. The call will be audiocast live via the company
website /webcast/investors, and will be available afterwards. Analysts and investors
can call in using the following telephone numbers:

Netherlands                                                  United
Kingdom

Local line:
31-20-796-5332                             Local
line: 44-20-8515-2302 

Toll Free:
0800-265-8591                               Toll
Free: 0800-358-0857