Wingstop and Coca-Cola sign multi-year beverage agreement
21 Febbraio 2008
DALLAS — Wingstop has signed a multi-year renewal of its existing beverage contract with The Coca-Cola Company, under the terms of the agreement Coca-Cola FoodService, the
division of Coca-Cola North America that serves the restaurant and foodservice industry, will supply Wingstop stores nationwide with beverage brands including Coke(R), Diet Coke(R) and
Sprite(R).
«Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the best fountain drinks for Wingstop restaurant customers,» said Andy
Howard, Wingstop executive vice president of marketing, purchasing and R&D. «We know they’ll be great partners to help us grow our business and our profits.»
«Wingstop’s beverage sales have climbed year after year after year, for the past five years, a significant contributing factor to our overall comp store sales being up for 18 consecutive
quarters,» said Howard.
«Wingstop is a great concept run by great people. It is our privilege to support their growth with great beverages,» said Bill Adams, area vice president for Coca-Cola Foodservice.
