BASF launches new service for TV journalists

Seeing is believing: As of October 30, 2007, journalists will receive online access to a wide range of television material about BASF, with the help of this service, journalists can gain an
insight into BASF – The Chemical Company – free of charge by accessing specially prepared footage as well as edited programs with sound. The television material can be quickly accessed under
http://www.tvservice.basf.com and can be downloaded with accreditation.

The television service offers programs in a wide range of formats as well as accompanying information tailored to the requirements of editorial departments. In future, programs from all of BASF
business units can be selected via a search engine as well as a subject navigator. A newsletter will highlight current programs. The television service portal is part of the diversified News
& Media Relations section of BASF http://www.media.basf.com, in which journalists can inform themselves either through text or picture and audio format about the numerous topics of relevance to
BASF operations.

This is how the television service works: to download material, journalists can register online and send a copy of their press card or a similar document by fax. Accreditation will usually be
granted within a day. All data will then be available for download or can be supplied on request as a tape or DVD. Accompanying information includes advice about language, format, length, track
configuration and additional material such as time code lists, press releases and press photos.