Justin Timberlake to star in Pepsi stuff Super Bowl commercial
PURCHASE — Justin Timberlake, the multi-platinum recording artist, brings his star power to the Super Bowl in a Pepsi Stuff commercial. Justin inspires a «Magnetic
Attraction» in a stunt- filled commercial showing how every sip of Pepsi gets you closer to the music and «stuff» you want.
Justin does a number of wild stunts that have him flying high and rolling low as he narrowly escapes disaster at every turn in the «Magnetic Attraction» spot. Directed by Craig
Gillespie (director of the feature film «Lars and the Real Girl«) and created by BBDO NY, the commercial demonstrates how Pepsi Stuff brings people closer to music, merchandise,
apparel and more.
«Justin Timberlake is one of the biggest stars in the world, what better way to launch our biggest promotion ever than with him on the Super Bowl,» said Cie Nicholson, SVP and chief
marketing officer, Pepsi-Cola North America.
Beginning February 1, consumers purchasing Pepsi products can «bank» their points on PepsiStuff.com and redeem them for prizes including DRM-free MP3 music downloads, electronics
and apparel. Participants can also enter a daily sweepstakes for the chance to win trips to events like the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for cash and many
other big prizes. Consumers may sign up now to be reminded when the promotion begins at
Pepsi has a long history in music and has featured the biggest recording artists and a diverse range of chart-topping music in marketing campaigns. Recent campaigns have featured superstars
Kanye West, Mariah Carey, Mary J. Blige, Gwen Stefani and P. Diddy.
About Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. products include several
varieties of Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Aquafina, IZZE, SoBe, Dole and Tropicana. The company also makes and markets ready-to-drink iced teas and coffees through joint
ventures with Lipton and Starbucks.