Crown to spotlight new decorative techniques, convenience solutions at Interpack
Philadelphia, PA – CROWN Europe, a division of Crown Holdings, Inc (NYSE: CCK) (Crown), will present its range of innovative packaging solutions at Interpack, April 24-30, 2008 in
Exhibiting as part of the Metal Packaging Manufacturers Association stand (C01-3) in Hall 5, Crown will highlight several new technologies and applications that help increase brand
differentiation and enhance consumer convenience.
CROWN Closures Europe and CROWN Aerosols Europe will showcase several novel ink finishes to add excitement to packaging, engage consumers at point of purchase and expand the branding
possibilities on food, beverage, personal care, household and industrial products. Brand owners can add flair to metal closures and aerosol packaging with matte, metallic sparkle and a special
color-changing finish that can instantly change with a simple turn of the package.
Crown will also showcase the ability to print on the inside of metal closures. It provides an additional surface area for incorporating messages and is an eye-catching platform for promotion,
communication and extra-branding. CROWN Closures Europe will also be present at the Florin stand (C06/D07) in Hall 14.
CROWN Bevcan Europe will feature its new high quality print technique which considerably extends the traditional studio print reproduction process. The technology makes use of proprietary
separation techniques and special, high resolution printing plates. This allows improved dot spacing that leads to superior print reproduction of complex images on cans. High quality print is
particularly suitable for reproducing fine detail images such as human or animal faces, fruit and text.
CROWN Food Europe will showcase Easylift? easy-open ends, the revolutionary new standard in convenience for food cans. Built on Crown’s flagship Eole? easy-open technology, Easylift? easy-open
ends feature significantly improved tab access. This enhancement makes it easier and faster for consumers, including seniors, children and the physically impaired, to open canned food products
without using a can opener or other tools.
Finally, CROWN Speciality Packaging will present innovative package designs ranging from industrial applications such as the Clipper Can? System, to luxury items such as the modern container
created for Perrier-Jouët Grand Brut champagne.